личное пространство

10:02 | 20-05-2010 | Facebook, Privacy, Security | 3 Comments

вслед за глобальной кнопкой “Like” Facebook, очевидно, видит страницы своих пользователей, как некое подобие расширенных сетевых идентификационных документов[1]: ведь тут перечислены люди, с которыми вы общаетесь, фильмы, что смотрите, музыка, которую слушаете, рестораны, поездки, встречи и свадьбы — а что точнее опишет вас, чем подобные срезы?

так же ясно, что тогда эти данные о вечеринках и днях рождениях должны быть повсеместно доступны — потому что иначе что же это за паспорт без фотографии?

но тут, как оказалось, и заключается проблема: во-первых, за прошедшие годы Facebook стал публиковать все больше и больше частной информации, во-вторых, происходит это так или иначе вне зависимости от вашего желания:

This spring Facebook took that even further. All the items you list as things you like must become public and linked to public profile pages. If you don’t want them linked and made public, then you don’t get them — though Facebook nicely hangs onto them in its database in order to let advertisers target you.

и, разумеется, каждым сказанным когда-то словом:

This includes your music preferences, employment information, reading preferences, schools, etc. All the things that make up your profile. They all must be public — and linked to public pages for each of those bits of info — or you don’t get them at all. That’s hardly a choice, and the whole system is maddeningly complex.

в самом деле сложные, кстати — еще не успев подумать, как что-то включить или выключить, можно уже рассказать о себе всему миру:

Simultaneously, the company began shipping your profile information off pre-emptively to Yelp, Pandora and Microsoft — so that if you show up there while already logged into Facebook, the sites can “personalize” your experience when you show up. You can try to opt out after the fact, but you’ll need a master’s in Facebook bureaucracy to stop it permanently.

плюс, так же, прямое непонимание:

But when I put something on Facebook my assumption had been that I was sharing it just with the public I created and control there. That public is private. Therein lies the confusion. Making that public public is what disturbs people. It robs them of their sense of control—and their actual control—of what they were sharing and with whom (no matter how many preferences we can set). On top of that, collecting our actions elsewhere on the net—our browsing and our likes—and making that public, too, through Facebook, disturbed people even more. Where does it end?

между тем, все понятно — так, Марк Зукерберг совершенно уверен в происходящем:

I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before

ну да, чем больше, тем лучше:

My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent. And given his trajectory, he probably believes that more and more people want to expose themselves. Silicon Valley is filled with people engaged in self-branding, making a name for themselves by being exhibitionists. <...> The problem is that not everyone wants to be along for the ride.


Yet Facebook is pushing us more and more to publish to everyone and when it does, we lose control of our publics. That, I think, is the line it crossed.

и хотя, безусловно, эти совместные существования, эти сетевые деревни, предсказанные еще Маклюэном, несут в себе огромный потенциал:

I will argue that we face choices today about keeping something private or sharing it with our public or with the public at large and that we need to see the benefits of sharing—the benefits of publicness—as we make that calculation. I will argue that if we default to private, we risk losing the value of the connections we can make today. I will argue that we need institutions—companies and governments—to default to public. And I will argue that the more we live in public, the more we share, the more we create collective wisdom and value. I will defend publicness. But I will also defend privacy—that is, control over this decision.

сегодня, тем не менее, мы в шаге от того, чтобы превратить наше общее творчество, тот самый collective wisdom — во всеобщую сежку[2]. именно:

Clearly Facebook has taught us some lessons. We want easier ways to share photos, links and short updates with friends, family, co-workers and even, sometimes, the world.

But that doesn’t mean the company has earned the right to own and define our identities.

[1] — все куда проще, то есть, Евгений Владимирович, и куда хуже.
[2] — и не только: “Top Ten Reasons You Should Quit Facebook”.


3 Responses to “личное пространство”

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