08:47 | 29-06-2010 | Apple, Lifeform | 3 Comments

в мире происходят натуральные чудеса. так, вначале оказалось, что последний iPhone 4 теряет сигнал:

A growing number of iPhone 4 owners are reporting that holding the iPhone 4 has an effect on the signal strength of the handset. Multiple videos demonstrate this unusual behavior in which the iPhone, when held in the palm of one’s hand, will lose signal strength by going from 5 bars of coverage to no service in less than a minute.

нашлись многочисленные объяснения:

Just about every cell phone in current production has the antenna located at the bottom. This insures that the radiating portion of the antenna is furthest from the head. Apple was not the first to locate the antenna on the bottom, and certainly won’t be the last. The problem is that humans have their hands below their ears, so the most natural position for the hand is covering the antenna. This can’t be a good design decision, can it? How can we be stuck with this conundrum? It’s the FCC’s fault.

выяснилось, что касается это всех, а не только левшей, как думали сперва:

> > I hold the phone in my left hand while I use my dominate hand to access all the content on my phone.

> But you hold it with your right hand when making a phone call… No?

Стив Джобс объяснил, что пострадавшие держат телефон неправильно (определенно, родился мем):

Just avoid holding it in that way.

и что вообще никакой проблемы нет (еще один мем):

There is no reception issue. Stay tuned.

во что многие с радостью поверили, если бы не обнаружилось вдруг магическая точка, нажимая которую можно и вовсе отключить телефон от сети:

These are the problems I’ve experienced with my iPhone 4. I can literally pause and resume a loading web page just by touching my finger to “The Spot”.

такова краткая хроника. и вот, наконец, Дэниэл Лайонс, известный, как поддельный Стив Джобс опубликовал прекрасное:

One thing I learned very early in life, thanks to intentional overuse of psychedelic drugs, is that there is no reality.


So some guy says his iPhone 4 is having reception issues. I say there is no reception issue. Now it’s his reality against my reality. Which one of us is living in the real reality?

There’s a two-part answer: 1, there is no real reality, and 2, it doesn’t matter.

The only thing that matters is which reality our customers will choose to adopt as their own.

Of course most people would rather live in a reality where everything works and there are no problems. And now, thanks to me, that reality exists. Because I’ve created that reality for them.

конечно, так оно и есть:

The other strategy we use comes from Zen Buddhism. You ever study Zen koans? Most of them make no sense at all. You read them and you go away feeling confused and stupid.

We do something similar. We call it “clouding.” Right now, for example, we’ve sent out the following messages about iPhone 4 and the antenna issues:

1. All mobile phones have this problem.

2. Our mobile phone does not have this problem.

You see how this works? These two statements cannot both be true.

Yet we’ve said both of them. And now you don’t know what to believe.


You’re worried. <...> You just wish someone would come along and tell you that everything is squared away and there’s nothing to worry about.

Well, stay tuned for that. And remember: There is no spoon.

прочтите целиком, оно того стоит. и вы поймете секрет продаж[1].


1.7M iPhone 4′s sold in first weekend; most successful Apple product launch ever.


3 Responses to “brainwashed”

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