people who don’t pay you generally wouldn’t have paid you anyway
21:58 | 03-04-2011 | Copyright, Economics | No Comments
в противовес иным, позиция Тима О’Рейлли, к счастью, все так же последовательна и неизменна:
Let’s say my goal is to sell 10,000 copies of something. And let’s say that if by putting DRM in it I sell 10,000 copies and I make my money, and if by having no DRM 100,000 copies go into circulation and I still sell 10,000 copies. Which of those is the better outcome?
<...> the exposure that you get from free content actually helps drive visibility and awareness for people who are unknown.
<...>
If people wanted 10,000 pirated copies of a book, the publisher and the author would be very, very well off. If 10,000 people are willing to pirate it, there’s a very large number willing to pay for it.
там же о мутациях печатнных изданий (“I look at news.me instead of the New York Times in the morning.”), ценовой политике (“[W]e don’t know yet what the right price for e-books is.”) и многом другом (“A computer is just a device that’s a front end to where the real action is.”).
очень хороший.