печеньки

12:54 | 29-11-2011 | Economics, Jurisprudence, Privacy | No Comments

зато магазины поступают точно наоборот, один за другим равняются на Facebook & Co.:

Online retailers have long gathered behavioral metrics about how customers shop, tracking their movements through e-shopping pages and using data to make targeted offers based on user profiles. Retailers in meat-space have had tried to replicate that with frequent shopper offers, store credit cards, and other ways to get shoppers to voluntarily give up data on their behavior, but these efforts have lacked the sort of data capacity provided by anonymous store browsers — at least until now. This holiday season, shopping malls in the U.S. have started collecting data about shoppers by tracking the closest thing to “cookies” human beings carry — their cell phones.

наверняка, так можно узнать, и где спрос побольше, и где времени для разговоров поменьше. а как насчет выявления отделов, после которых неудержимо тянет в туалет?

вообще, наблюдая окружающее, паранойя с каждым днем становится все ближе. и что-то определенно надо менять:

That’s more information than many consumers are interested in divulging. So far, however, there’s been no sign that the legality of the service will be tested in court. And retailers could conceivably use the same justification for the technology that they use for facial recognition software: “loss prevention.” In many jurisdictions, real estate owners are given wide latitudes about what they monitor on their own premises.

  

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