приз зрительских симпатий
19:58 | 01-07-2012 | Amazon, Lifeform, Literature | No Comments
сервисы пытаются узнать о нас как можно больше — в том числе и то, почему мы читаем:
The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading. Retailers and some publishers are beginning to sift through the data, gaining unprecedented insight into how people engage with books.
все это само собой разумеется по нынешним меркам. но вот, что куда интереснее:
Amazon can identify which passages of digital books are popular with readers, and shares some of this data publicly on its website through features such as its “most highlighted passages” list. Readers digitally “highlight” selections using a button on the Kindle; they can also opt to see the lines commonly highlighted by other readers as they read a book. Amazon aggregates these selections to see what gets underlined the most. Topping the list is the line from the “Hunger Games” trilogy. It is followed by the opening sentence of “Pride and Prejudice.”
они знают, как объединять слова, чтобы запасть в душу. они знают, кого взять героем, дабы понравиться. и они знают историю, что должна произойти:
Few publishers have taken the experiment as far as Coliloquy, a digital publishing company that was created earlier this year by Waynn Lue, a computer scientist and former Google engineer, and Lisa Rutherford, a venture capitalist and former president of Twofish, a gaming-analytics firm.
Coliloquy’s digital books, which are available on Kindle, Nook and Android e-readers, have a “choose-your-own-adventure”-style format, allowing readers to customize characters and plot lines. The company’s engineers aggregate and pool the data gleaned from readers’ selections and send it to the authors, who can adjust story lines in their next books to reflect popular choices.
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In “Parish Mail,” Kira Snyder’s young adult mystery series set in New Orleans, readers can decide whether the teenage protagonist solves crimes by using magic or by teaming up with a police detective’s cute teenage son. Readers of “Great Escapes,” an erotic romance series co-written by Linda Wisdom and Lynda K. Scott, can customize the hero’s appearance and the intensity of the love scenes.
так что же мешает завтра им самим писать те романы, что вы обязательно купите? уж только не Нобелевский комитет.