defined by the particular software

14:25 | 12-11-2012 | Lifeform, Media | No Comments

а вот новая статья [PDF] Льва Мановича:

There is no such thing as ‘digital media’. There is only software – as applied to media (or ‘content’.) Or, to put this differently: for users who only interact with media content through application software, the ‘properties’ of digital media are defined by the particular software as opposed to solely being contained in the actual content (i.e., inside digital files).

и дальше:

While previous reproduction technologies such as woodblock printing, moveable type printing, printmaking, lithography, and photography retained the original form of media, the media technologies of the late 19th century abandoned it in favor of an electrical signal. In other words, they introduced coding as a way to store and transmit media. Simultaneously, these technologies also introduced a fundamentally new layer of media – interface, i.e. the ways to represent (‘format’) and control the signal. And this in its turn changes how media functions – its ‘properties’ were no longer solely contained in the data but were now also depend on the interface provided by technology manufacturers.

The shift to digital data and media software a hundred years later generalized this principle to all media.

  

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