the narrowest possible set of information

08:56 | 18-06-2013 | Apple, Politics, Privacy, Security | 1 Comment

возвращаясь к недавнему скандалу касательно PRISM[1], Apple выпустила собственное заявление:

Apple has always placed a priority on protecting our customers’ personal data, and we don’t collect or maintain a mountain of personal details about our customers in the first place. There are certain categories of information which we do not provide to law enforcement or any other group because we choose not to retain it.

For example, conversations which take place over iMessage and FaceTime are protected by end-to-end encryption so no one but the sender and receiver can see or read them. Apple cannot decrypt that data. Similarly, we do not store data related to customers’ location, Map searches or Siri requests in any identifiable form.

We will continue to work hard to strike the right balance between fulfilling our legal responsibilities and protecting our customers’ privacy as they expect and deserve.

попутно, кстати, вот и другой нюанс:

You’ve heard the predictions. We’re quickly slouching toward a world in which your every move, every purchase, every act of “content consumption” will be meticulously and automatically monitored, tracked and captured. Algorithms will constantly profile you so advertisers can make their advertising specific to your location, preferences, personality, social group, income and education level and more.

Facebook’s future depends on this idea. This is one reason why Google launched Google+. This is why Microsoft launched Bing. This is why investors are bullish on location-based services like Foursquare. This is why Amazon.com created its own web browser.

Every major technology company, it seems, is scrambling to get into the user-data harvesting racket.

Everyone except Apple.

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The US Patent and Trademark Office made public this week a newly-granted Apple patent. It’s called “Techniques to pollute electronic profiling.”

Apple didn’t invent this technology. It was probably invented at Novell. But, according to the patent document, Apple is an “assignee,” which means Apple has the exclusive legal right to use or license the technology.

The idea is to foil online data harvesting through misinformation. It’s a method for systematically lying to data-harvesting servers.

хорошие.

 


  1. не хочу даже комментировать. все случившееся literally makes me sick. хотя, конечно, чему удивляться.  ↩

  

One Response to “the narrowest possible set of information”

  1. […] с другой стороны, там еще много подводных камней: Dianne Feinstein, a Democrat from liberal Northern California and the chairman of the Senate Select Committee on Intelligence, assured the public earlier today that the government’s secret snooping into the phone records of Americans was perfectly fine, because the information it obtained was only “meta,” meaning it excluded the actual content of the phone conversations. […]

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