06:56 | 18-07-2013 | Facebook, Google, Hardware, Software, Technology | No Comments

или вот так:

When I was watching the launch event for Facebook Home, a loud alarm bell started ringing for me when Mark Zuckerberg said words to the effect that “phones should be about more than apps – they should be about people” – by which of course he meant “about Facebook”. The problem with this is that actually, we’ve spent the last 6 years making phones about more than just people. People use Facebook on their phones a LOT, yes, but they do a lot of other things as well[1]. If all I wanted was a phone about people I’d be using a $20 Nokia with a battery that lasts a month.

The same point, I think, applies to Google Glass. If you spend all day in the Googleplex, thinking googly thoughts about data ingestion and Now and the interest graph, then having ‘Google’ hovering in front of your eyes instead of rubbing on a phone seems like a really obvious progression. If everyone you know owns a Tesla and is deeply engrossed in new technology, then the idea that there might be social problems with Glass doesn’t come up – everyone’s too busy saying ‘AWESOME!’. In much the same way, no-one on the Facebook Home team seems to have realised that most people’s news feed isn’t full of perfectly composed photos of attractive friends on the beach.

жизнь суть куда больше, чем рекламный всплеск. и в этом как раз и заключается искусство компромисса: отнюдь не все мы ездим на сегвеях, но все, да, пользуемся телефонами. так и Google Glass, что выглядит, я согласен, достаточно забавно, но — вместе с тем — и чересчур оторванно от действительности.


  1. they’re just another app.  ↩



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