stupidity as a blessing

09:27 | 13-08-2014 | Internet | No Comments

мы любим раздувать шум из ничего:

Every once in a while, a new experience emerges at the app layer to challenge the core experience of the phone. At the very basic level, these new experiences create compelling substitutes to the core experience. Evernote creates a substitute for the phone’s note-taking app, for instance, and Dropbox for the native cloud sync.

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Alerts and notifications are part of the core use experience of a phone. They come naked into the smartphone platform, and any app built on top of the smartphone leverages the alerts and notifications layer. This is where things get interesting: Yo isn’t about messaging; it’s about alerts and notifications. Yo’s potential to be much more than an app is in its ability to potentially be a platform.

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Yo has now opened itself as a platform and we’re already seeing “serious” use cases coming up. Israeli missile notification service, Red Alert, is using Yo to warn Israelis of incoming missile strikes.

API, документация, пожалуйста. как и первые результаты.

will it rock?

Any investment in Yo at this point is highly risky, not unlike one in a service some seven years back that allowed you to type 140 characters.

  

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