it’s in Apple’s DNA

15:45 | 06-05-2015 | Apple | No Comments

Ken Segall nails the thing on understanding Apple:

[T]he original Macintosh team at Apple liked to say, it’s more fun to be the pirates than the navy. <...> Given the size of the company today, Apple can easily be seen as the navy. So I get why the sport of finding the cracks in Apple’s armor is so popular.

and yet, finding real, interesting cracks is pretty tough — if not impossible. nonetheless, they do try (an again, it’s a good thing). remember tendencies and articles of the few last years?

The common theme was that Apple had forgotten how to innovate. Samsung was crowned the new king. It was an easy story to tell, because Steve Jobs was gone.

Poor, directionless Apple. All those inventive designers and engineers, taking long lunches and wandering the halls aimlessly without leadership.


Fortunately, it all becomes clear in hindsight.

Now we know there was a ton of work going on at Apple during The Period Of Great Whining. Possibly more than at any time in Apple’s history. Now we have new iPhones, Apple Pay and Apple Watch.

me, I have no doubts in Apple at all. they surely have the vision, they cherish their passion, and are to be successful — may be way, way more successful[1] than one can imagine even today.

it’s just I don’t like ’em any more.


  1. remember?

    This way, when deep-space exploitation ramps up, it will probably be the megatonic corporations that discover all the new planets and map them. The IBM Stellar Sphere. The Philip Morris Galaxy. Planet Denny’s. Every planet will take on the corporate identity of whoever rapes it first. Budweiser World.



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