Management Category Archives

get better

7 October 2013 | Management | 1 Comment

почему вообще надо стараться видеть детали?

Why would you micromanage anyway? Here’s a bad answer: because you don’t trust anyone else to do his or her job as well as you could. A better answer: because you are so passionate about what you are doing that you are always striving to make it better. The best answer: because you have a vision for what your business should look like and you are prepared to back up that vision with action.

что ж, вот очередная история, к слову вспомнить:

Jobs wanted the demo phones he would use onstage to have their screens mirrored on the big screen behind him. To show a gadget on a big screen, most companies just point a video camera at it, but that was unacceptable to Jobs. The audience would see his finger on the iPhone screen, which would mar the look of his presentation. So he had Apple engineers spend weeks fitting extra circuit boards and video cables onto the backs of the iPhones he would have onstage. The video cables were then connected to the projector, so that when Jobs touched the iPhone’s calendar app icon, for example, his finger wouldn’t appear, but the image on the big screen would respond to his finger’s commands. The effect was magical. People in the audience felt as if they were holding an iPhone in their own hands.

как-то так, да.


your brand architecture is your information architecture

19 September 2013 | Design, Management | No Comments

полагаю, все уже слышали чудеснейшую историю о том, как в Yahoo! меняли былой логотип? оно того стоит — вот, как описывает процесс Марисса Майер:

On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous :)

So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern[1] Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail.

и это слова исполнительного директора[2], ага. за один уикэнд. лого, представляющее капитал в миллиарды и миллиарды долларов, олицетворяющее политику радикально меняющейся сегодня компании, лицо корпорации на годы вперед.

иными словами, по-моему, им было просто насрать:

For a brand like Yahoo there is something more important than spacing, kerning, colors, serifs, or making designers angry at this point. No, it’s not getting attention. It’s gaining trust. Ironically, for that you need a reflective, clear, and consistent brand identity. A different logo powered by bullshit doesn’t convey identity and trustworthiness. It conveys desperation.

зато, конечно, хоть повеселили всех тех, кто хоть сколько-то разбирается в предмете. нет худа без добра[3].


  1. love that bit.  ↩

  2. для тех, кто запамятовал, чем развлекалась Марисса раньше, я напомню:

    Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case.

    прогресс, то есть, налицо. как говорится, из огня, да в полымя.  ↩

  3. логотип не то, чтобы ужасен, но просто бессмысленен. он ничего и никому не говорит (за исключением того, что руководству бренда насрать на свой бренд), это просто очередная клякса. и еще — идеальный пример карго-культа.  ↩


самое важное

5 June 2013 | Culturology, Management | No Comments

чудесное, о чем никто больше не подумал:

For 75 years, Finland’s expectant mothers have been given a box by the state. It’s like a starter kit of clothes, sheets and toys that can even be used as a bed. And some say it helped Finland achieve one of the world’s lowest infant mortality rates.

эти волшебные шаги чужого менталитета, некая сказочная продуманность, которая никогда не пришла бы мне самому в голову — она не устает меня восхищать. это и есть тот случай, когда во главе угла оказывается человек, начиная с самого рождения. и окружающие его, совершенно чужие люди, уже тогда думают о нем[1].

вот еще кусочек опыта:

My partner Milla and I were living in London when we had our first child, Jasper, so we weren’t eligible for a free box. But Milla’s parents didn’t want us to miss out, so they bought one and put it in the post.

We couldn’t wait to get the lid off. There were all the clothes you would expect, with the addition of a snowsuit for Finland’s icy winters. And then the box itself. I had never considered putting my baby to sleep in a cardboard box, but if it’s good enough for the majority of Finns, then why not? Jasper slept in it – as you might expect – like a baby.

We now live in Helsinki and have just had our second child, Annika. She did get a free box from the Finnish state. This felt to me like evidence that someone cared, someone wanted our baby to have a good start in life. And now when I visit friends with young children it’s nice to see we share some common things. It strengthens that feeling that we are all in this together.


  1. мне почему-то видится, что многим эта коробка покажется смешной или даже абсурдной (“а мы! вот у нас!”, слышу я интонации). но она работает, вот в чем дело. а что работает вокруг вас?  ↩


постоянное движение

1 May 2013 | Management, Personal | No Comments

о распорядке дня:

To me, there’s nothing worse than waking up and realizing that the sun’s already been up for awhile.

Laird Hamilton.

для меня все так и есть.


о трудоспособности

12 February 2013 | Management, Sport | No Comments

quote of the day:

I never miss a training session.

Sir Alex Ferguson, a football manager, aged 71.


many things you can explode

15 September 2012 | Management, Metaphysics | No Comments

у Businessweek вышел большой материал про Элона Маска, человека-ракету. вот хорошее:

Asked if any work in particular gave him solace, he cites The Hitchhiker’s Guide to the Galaxy, the comic science fiction novel. “It taught me that the tough thing is figuring out what questions to ask, but that once you do that, the rest is really easy,” Musk says.

как же он прав.