получился человечек
15:22 | 27-05-2010 | Facebook, Internet, Lifeform | No Comments
в одном былом фильме мелькала очевидная мысль:
When deep space exploration ramps up, it’ll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.
на самом деле все иначе — мы будем так называть не звезды или галактики, но самих себя:
So read recent updates on Blippy, a sort of Twitter for shopping that allows users to automatically broadcast what they bought using credit and debit cards to the rest of the world.
The founders of the network and rival site Swipely say the purpose is to reveal the stories behind America’s stuff and explore how much our purchases reflect our personalities. Are we Starbucks or Dunkin’ Donuts, Target or Wal-Mart, Payless or Prada?
“Part of it, for a lot of people, is simply: ‘I shop; therefore I am,’ ” said Paco Underhill, a consumer researcher and author of the books “What Women Want” and “Why We Buy.” “The ability to consume is part of what their identities are based on.”
определенно, еще одна часть личности, как ее видит Марк Зукерберг:
Five months after Blippy was publicly launched, its users share $1.5 million in transactions every week, and the company says that amount is growing rapidly. Members can give Blippy access to their credit and debit card accounts as well as 15 other online accounts, such as iTunes, Netflix or Amazon. The site compiles a history of purchases, some dating back several years, and automatically records new ones. Members can choose which purchases to make public on their profiles, but the site’s default setting is to share them all with the world.
Blippy co-founder Philip Kaplan calls this “passive sharing” because members don’t have to sign in to use the site; Blippy already knows what you’re doing with every swipe. And friends, or strangers, can join your network and watch your money leave your wallet.
тем более неудивительно, что именно Facebook когда-то нечто подобное уже пробовал:
Three years ago, Facebook experimented with a similar concept called Beacon. When members visited Web sites such as Blockbuster, Zappos and Overstock.com, it published alerts that sometimes ran alongside ads or a person’s photo. The move sparked outrage among users, prompting a petition drive by MoveOn.org and a class-action lawsuit. Facebook eventually axed the program and settled the suit for $9.5 million, which it promised to use to create a foundation to study privacy issues.