спасение утопающих
18:51 | 25-07-2011 | Economics, Technology | No Comments
между тем, вот, пожалуйста, несколько самых очевидных способов улучшить работу книжных магазинов:
- Use location-based services built into pretty much every smartphone to know when I’m in one of your stores.
- When I open your app and you’ve detected I’m in-store, offer me special deals which are only good for the next hour. Make sure all the deals are fully redeemable using only my smartphone app. Don’t email me coupons. Push them into the app so I can just flash my iPhone at the checkout counter and be on my way without fumbling through my email inbox.
- If you sell your own reader device, don’t make me bring it to your store for all this. My iPhone is always by my side but I refuse to bring a larger device just to get a deal. All the promotions and redemptions need to happen with nothing more than my smartphone. Plus, I probably don’t even own your device. I’m happy reading my ebooks on an iPad today, I might switch to an Android tablet soon and I don’t want to be locked into your hardware platform tomorrow.
- Most importantly, since I’ll soon be using your reader app, not Amazon’s, you’ll know my reading habits…so focus the deals on the things I tend to buy.
- Offer specials on ebooks, print books as well as combinations. And don’t forget about all the other things you sell in your store (remember the cafe!). If I’m standing in your store and I just bought the ebook version of the latest Mickey Mantle bestseller, make me an offer on the Major League Baseball preseason guide you sell in the magazine section.
- Take a page out of Groupon’s play book. Use your nifty new app to track how many customers with common interests are currently standing in your stores. Push a message like this to all of them: “You’re a history buff but you’ve never bought this great ebook about FDR. If at least 100 of you commit to buying it in the next 10 minutes we’ll give you all a special discount of x%. Stop by the Biography section to browse the book and see why we think it’s perfect for you.”
- Surprise me! Use this app’s services to make me want to visit your brick-and-mortar store more frequently!
и вариантов полным–полно, в общем-то, надо только задуматься.