о жопах
09:48 | 30-04-2012 | Lifeform, Personal | No Comments
вот она, эволюция:
Estimates by The Economist suggest that the average British size 14 pair of women’s trousers is now more than four inches wider at the waist than it was in the 1970s. In other words, today’s size 14 is really what used to be labelled a size 18; a size 10 is really a size 14[1].
The Economist, понятно, рисует мрачные перспективы:
Inflation of all kinds devalues everything it infects. It obscures information and so distorts behaviour. A former German central banker, Karl Otto Pöhl, compared inflation to toothpaste: easy to squeeze out of the tube, almost impossible to put back in. The usual cure, monetary and fiscal tightening, will not work for panflation. Women will never squeeze back into their old clothes unless they reject size inflation. Instead, it is time for everybody to tighten belts (literally) and fight all sorts of inflationary flab.
но мы-то знаем, в чем дело.
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[1] — ложь окупается:
Fashion firms seem to think that women are more likely to spend if they can happily squeeze into a smaller label size.