10:24 | 10-10-2012 | Economics, Facebook, Google, Internet | No Comments

сколько денег мы приносим Google, например, или Facebook?

So that data you’re giving away online is worth something, but have you ever taken a stab at figuring out how much? A just-released privacy add-on for Firefox and Chrome, Privacyfix [by Privacy Choice], gives it the old college try.


The estimates for Google and Facebook are imprecise, as the program’s creator, Privacy Choice founder Jim Brock, readily admits. “We wanted people to understand, it is a value exchange” when they use these sites, said Brock.

Privacyfix measures your last 60 days of activity on Google, extrapolates that to a year, and uses a value-per-search estimate. Analysts believed Google was making $14.70 per 1,000 searches in 2010, and possibly less in 2011. Of course, if you spend all your time searching for luxury hotels or mesothelioma lawyers—and then clicking through the advertised links—you’re much more valuable than the average user.

Brock says his estimated annual Facebook value was a mere $1.68. His daughter, perhaps unsurprisingly, is at $12. His Google value checks in at more than $700 per year, though.

очевидные выводы, ага:

While it isn’t Brock’s intention that all users should tightly clamp down their privacy controls, that’s what most of the users of Privacyfix have chosen to do so far, he said. Future plans include similar privacy controls for Twitter and LinkedIn, as well as a mobile app.


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