досмотр и контроль
08:54 | 04-05-2014 | Internet, Privacy, Security | No Comments
о ценах на головы:
General information about a person, such as their age, gender and location is worth a mere $0.0005 per person, or $0.50 per 1,000 people. A person who is shopping for a car, a financial product or a vacation is more valuable to companies eager to pitch those goods. Auto buyers, for instance, are worth about $0.0021 a pop, or $2.11 per 1,000 people.
Certain milestones in a person’s life prompt major changes in buying patterns, whether that’s becoming a new parent, moving homes, getting engaged, buying a car, or going through a divorce. Marketers are willing to pay more to reach consumers at those major life events. Knowing that a woman is expecting a baby and is in her second trimester of pregnancy, for instance, sends the price to tag for that information about her to $0.11.
и еще одна чудесная статья:
It all started with a personal experiment to see if I could keep a secret from the bots, trackers, cookies and other data sniffers online that feed the databases that companies use for targeted advertising. As a sociologist of technology I was launching a study of how people keep their personal information on the Internet, which led me to wonder: could I go the entire nine months of my pregnancy without letting these companies know that I was expecting?
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But, as I discovered when I tried to buy a stroller, opting out is not only antisocial, it can appear criminal.
you got the point:
Internet companies hope that users will not only accept the trade-off between “free” services and private information, but will forget that there is a trade-off in the first place.