про голые числа
08:53 | 07-06-2012 | Apple, Hardware | No Comments
о готовых продуктах:
It has become a routine: rumors and speculations lead up to an Apple event wherein the company introduces products that “fail expectations” but go on to sell out and make huge profits. But why does this happen like clockwork, year after year?
<...>
The “failure” is declared by comparing Apple’s hardware specs against those of its competitors. Like “covering” a U.S. President through the confines of the White House press briefing room, hardware specs are the lazy person’s ideal tool: short, simple, often numerical, but ultimately not very illuminating.
One of the key ingredients of Apple’s spectacular success over the last decade has been the inability of its rivals to distinguish hardware from product. As the proverbial design adage goes, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.
именно.