those little differences
09:02 | 23-07-2012 | Apple, Culturology | No Comments
об умении рассказывать:
The best stories, the ones we love, have a surprise ending. Since Steve returned to Apple, an essential part of the keynote was the anticipation of the unexpected, and that means aggressive and invasive secrecy. Not because they don’t want you to know, but because they want to tell you a great story.
и во всем этом снова есть кусочек того самого человеческого отношения, которым они и умудряются нас подкупать.