мозаика окружающих вещей и чувств
12:35 | 09-09-2010 | Internet, Privacy, Technology | No Comments
вначале небольшой срез — и вот уже те вещи, что вы должны любить:
We selected 526,000 OkCupid users at random and divided them into groups by their (self-stated) race. We then took all these people’s profile essays (280 million words in total!) and isolated the words and phrases that made each racial group’s essays statistically distinct from the others’.
или другая выборка:
An Iowa school district’s lunch program asks children as young as 5 years old to memorize a four-digit PIN code so it can monitor what they eat in the school cafeteria.
потому что еда определает нас, разве нет? основываясь на вашем завтраке или ужине можно предсказать настроение, самочувствие или продуктивность. можно даже спрогнозировать привычки и склонности.
хотя, подождите, — так ведь уже происходит?
Network analysis uses data about your social network interactions to make assumptions and predictions about your behavior. The Economist notes the upside for companies looking to sell products. But don’t forget about the downside, warns Adrian Chen, of living in a world where network analysis is used by financial firms to determine risky borrowers by looking at social ties, or by Internet businesses to determine which customers are more equal than others (nice to see Microsoft’s back on the forefront of some tech!). So, did Mom envision Social Network Analytics when she gave you that you-are-the-company-you-keep lecture?”
все, как и было сказано, натурально. впору задуматься:
A senior official at the Federal Trade Commission hinted on Wednesday that the agency is planning to prod online advertisers and Web companies to adopt new education tools and data-collection restrictions in an effort to protect consumer privacy.
“Right now the consumers really don’t understand what’s going on. So I think that is the real issue that needs to be addressed,” Loretta Garrison, a senior attorney at the FTC, said here at the O’Reilly Media Gov 2.0 Summit. “We think they sort of know they’re being tracked, but they don’t really understand the wealth of information that’s being collected and the many different parties that are involved and the various ways in which [information] is being used.”