смена парадигм
09:55 | 05-05-2011 | Amazon, Copyright, Internet | 1 Comment
ровно то же, кстати, происходит и с другой стороны:
In the States Netflix nearly doubled the number of new subscribers in the first quarter of 2010, from 1.7 to 3.3 million. In total, Netflix now has 22.8 million paid subscribers in the US, which generated a total revenue of $706 million in the first quarter of this year.
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Movie piracy is not quite gone yet, but Netflix shows that people are willing to pay for access to movies online, even when plenty of pirated copies are available. The next step is to offer easy access to movies in the rest of the world, and get rid of the artificial delays in release dates.
иными словами, достаточно сделать механизм оплаты удобным — и, пожалуйста, люди с радостью станут покупать.
еще интереснее, впрочем, другое: вслед за Netflix рано или поздно весь контент переместится в сеть:
In recent weeks companies like Amazon, Sony, Google, Verizon, 24symbols and others have started to roll out “cloud-based” content streaming and on-demand services (or plans) for movies, music and even books. Video on demand is nothing new. Nor is streaming. Roku and Netflix more or less pioneered the mass adoption of the latter concept. The difference now, though, is that companies like Amazon want you to stream your own content.
Ten, 15 years from now, we will look back on this time as a quaint, yet painful transition period: one where consumers learned to give up the physical manifestation of content in favor of constant access to what they own from anywhere they can find Internet access.
натурально, смотрите:
24Symbols, which launches next summer in Europe, takes Amazon’s Kindle ebook concept to new almost dizzying heights. Even though book files are some of the smallest you’ll find (its super easy to compress those files because they’re just letters and you only need one representation for each letter), 24Symbols wants to stream you book access on a subscription basis. You’ll no longer own any books. Instead you’ll be able to stream and read as much as you want.
не за горами и наконец-то счастье:
It’s clear to me, however, that we’re turning a corner. Content ownership—with copyright laws always a fuzzy thing at best—is ready to transform into content access. Consumers want to sample a wide array of content styles and there is no better way than the cloud.
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