отныне и повсеместно
10:59 | 23-12-2012 | Google, Privacy | 1 Comment
очередная разработка:
Without much fanfare, Google announced news this week of a new advertising project, Conversions API, that will let businesses build all-encompassing user profiles based off of not just what users search for on the Web, but what they purchase outside of the home.
In a blog post this week on Google’s DoubleClick Search site, the Silicon Valley giant says that targeting consumers based off online information only allows advertisers to learn so much. “Conversions,” tech-speak for the digital metric made by every action a user makes online, are incomplete until coupled with real life data, Google says.
кто бы сомневался:
The blog goes on to explain that in-store transactions, call-tracking and other online activities can be inputted into Google to be combined with other information “to optimize your campaigns based on even more of your business data.”
[…] плюс, Google не оставит в покое и географию: Last February, in an interview with the technology blog TechCrunch, a senior Google executive expressed a rather philosophical—even postmodernist—view on the future of maps. “If you look at a map and if I look at a map, should it always be the same for you and me? I’m not sure about that, because I go to different places than you do,” said Daniel Graf, director of Google Maps for mobile. […]