будущие перемены

09:53 | 17-07-2013 | Facebook, Google, Internet | 1 Comment

или, например, что такое Facebook?

“On the desktop, they were a platform,” [BTIG analyst Richard Greenfield] says. “On mobile devices, they’re just another app. If their app becomes more interesting, they have to either create new ones, or buy new ones to keep people engaged.”

куда им надо идти завтра?

But while the internet moves fast, the world of social networking moves faster. Facebook, once a leader in almost every category it touched, now leads in almost none: It’s not the most exciting picture service, nor is it the next big messaging service, video service, mobile texting service, or news-sharing service. The only thing it definitely is is the leading identity service — something that a lot of sites are trying to take away from it.

“Online identity is under direct attack from Google,” says Greenfield, who sees Google’s service less as a social network than an identity layer — a hypothesis that explains why Google doesn’t seem to care that few use it to talk to their friends or share news, as long as they still sign up and sign in. With their invisible yet rich, real identity-tied, payment-processing identity networks, Amazon and even Apple pose a threat too.

и как?

Then there’s the issue of attention. Facebook has been, and still is, very good at getting people to spend a lot of time on its site — according to Facebook, its app logs more user hours than any other smartphone app. But winning users’ attention is not the same kind of fight as winning their allegiance for a specific type of service. Snapchat might not be a direct competitor to the Facebook app, but it’s drawing from the same limited pool of attention and time.

Early signs suggest that post-Facebook Facebook will be a company with the sole goal of taking back this attention. Its acquisition of Instagram, for example, pulled in tens of millions of existing, happy users and promised tens of millions more. But this is an expensive and difficult game, and one that companies typically play from a more established position (see: Yahoo and Tumblr). If this is the plan, says Greenfield, “the question is, should Facebook be far more aggressively using their currency — a very big market market cap — to acquire other companies?” Indeed, it’s easy to imagine a Facebook that had not only taken over Instagram, but Snapchat and WhatsApp, which together would rival Facebook in size.

эволюция происходит на наших глазах. что может быть интереснее.


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