in need of regulations
23:39 | 23-12-2013 | Internet, Privacy, Security | No Comments
очередная статья Брюса Шнайера максимально точно расставляе акценты в нашем ежедневном интернете:
The “Do Not Track” law serves as a sterling example of how bad things are. When it was proposed, it was supposed to give users the right to demand that Internet companies not track them. Internet companies fought hard against the law, and when it was passed, they fought to ensure that it didn’t have any benefit to users. Right now, complying is entirely voluntary, meaning that no Internet company has to follow the law. If a company does, because it wants the PR benefit of seeming to take user privacy seriously, it can still track its users.
Really: if you tell a “Do Not Track”-enabled company that you don’t want to be tracked, it will stop showing you personalized ads. But your activity will be tracked—and your personal information collected, sold and used—just like everyone else’s. It’s best to think of it as a “track me in secret” law.
а вот и цифры:
Google’s 2013 third quarter profits were nearly $3 billion; that profit is the difference between how much our privacy is worth and the cost of the services we receive in exchange for it.
ничего нового, конечно. но если мы не понимаем, то, видимо, нужно повторять беспрерывно.