исследовательский дух
16:05 | 14-02-2012 | Apple, Economics | 1 Comment
еще про телевизор — или, скорее, о рынках:
<...> Apple pursues markets purely and vigorously based upon a simple logic. Do they believe that their integrated hardware + software + service approach can be applied in a leveraged fashion to create a differentiated offering that delights consumers, appeals to the masses, and can be sold at high margins at a predictable run rate?
If the answer is “yes,” then game on. If the answer is “no,” then leave it as a hobby (such as the current Apple TV), or avoid the market altogether.
[…] и дальше: [Tim] Cook also talked about how Apple was essentially testing the water with Apple TV to see if the market was there, but at this point, it is still a hobby[1]. Perhaps hinting at the rumored HDTV, Cook noted the company would need something “special” to make TV a “serious category” for Apple. […]