what is it?
07:55 | 10-03-2014 | Apple, Economics | No Comments
So is it true that Apple has given up on developing its business? In 2013, Apple increased its R&D spending by 32% (you can download Apple’s entire 10-K report here); 2012 was + 39%. In the previous two fiscal years ending last September — and without entering any new category — Apple increased its R&D spending by 83% to $4.5B, 3% of revenue. And then it increased it by another 33% in the December, 2013 quarter.
Accelerated R&D spending can only mean one thing: Apple is widening the range of products under development.
Redmond, Mountain View, — or even Seoul, for how long you’ve been unpacking your crystal balls?