00:08 | 23-05-2010 | Facebook, Internet, Lifeform | 2 Comments

еще одна пресыщенная цитатами запись об информации, что создает нас — недавно Марк Зукерберг сказал буквально следующее:

You have one identity. The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly. Having two identities for yourself is an example of a lack of integrity.

он целеустремленно смотрит вперед:

To get people to this point where there’s more openness — that’s a big challenge. But I think we’ll do it. I just think it will take time. The concept that the world will be better if you share more is something that’s pretty foreign to a lot of people and it runs into all these privacy concerns.

и вот почему:

Let me paint the two scenarios for you. They correspond to two companies in the Valley. It’s not completely this extreme, but they are on different sides of the spectrum. On the one hand you have Google, which primarily gets information by tracking stuff that’s going on. They call it crawling. They crawl the web and get information and bring it into their systems. They want to build maps, so they send around vans which literally go and take pictures of your home for their Street View system. And the way they collect and build profiles on people to do advertising is by tracking where you go on the Web, through cookies with DoubleClick and AdSense. That’s how they build a profile about what you’re interested in. Google is a great company, but you can see that taken to a logical extreme that’s a little scary.

On the other hand, we started the company saying there should be another way. If you allow people to share what they want and give them good tools to control what they’re sharing, you can get even more information shared. But think of all the things you share on Facebook that you wouldn’t want to share with everyone, right? You wouldn’t want these things to be crawled or indexed–like pictures from family vacations, your phone number, anything that happens on an intranet inside a company, or any kind of private message or e-mail. So a lot of stuff is getting more and more open, but there’s a lot of stuff that’s not open to everyone.

This is one of the most important problems for the next ten to twenty years. Given that the world is moving toward more sharing of information, making sure that it happens in a bottom-up way, with people inputting the information themselves and having control over how their information interacts with the system, as opposed to a centralized way, through it being tracked in some surveillance system. I think that’s critical for the world. That’s just a really important part of my personality, and what I care about.

однако, разве не меняем мы постоянно отображаение своей личности в той или иной ситуации? как и ситуации, в свою очередь, меняются непрерывно вокруг нас, подчеркивая или создавая те или иные (как открытые, так и закрытые) аспекты наших личностей:

Zuckerberg must have skipped that class where Jung and Goffman were discussed. Individuals are constantly managing and restricting flows of information based on the context they are in, switching between identities and persona. I present myself differently when I’m lecturing in the classroom compared to when I’m have a beer with friends. I might present a slightly different identity when I’m at a church meeting compared to when I’m at a football game. This is how we navigate the multiple and increasingly complex spheres of our lives. It is not that you pretend to be someone that you are not; rather, you turn the volume up on some aspects of your identity, and tone down others, all based on the particular context you find yourself.


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